ECE Projektmanagement Ltd. coordinates and guides the marketing, communication activities and business management of all 5 Hungarian ÁRKÁD and FÓRUM shopping malls.
ECE cluster system, TE&MI (You&Us) campaign and template development
Related to this complex project our responsibilities were:
- Creating a cluster-system for the 5 ÁRKÁD shopping centers in Hungary.
- Development of communication concept and creative strategy based on the agreed clusters.
- Roll-out of campaigns under control of the Hamburg ECE Marketing HQ.
- Development of communication CI and local activity template system
- Co-ordination and execution of campaign related mutations for the clusters for all 5 centres.
Fiat Ducato integrated campaign
Autumn 2014
Fiat Professional has launched the new Ducato in 2014 with an integrated campaign. Our Agency has adapted a range of central creative materials for the Hungarian market. The launch media plan included numerous print ads & animated banners plus a nationwide billboard campaign. Since the budget has not allowed a TV presence, we have adapted the TV spot for a YouTube campaign. Our tasks have included ATL and digital materials adaptation, plus image and 3 technical catalogues for the presentation of all versions of Fiat Ducato Professional vehicles.
SPAR - ’Guards of Freshness’ campaign
SPAR is Hungary’s No2 super- and hypermarket chain with 420 outlets. Our task was to highlight SPAR’s high quality fresh product ranges for the customers: bakery goods, meat, fruits&vegetables.
We have created a shopper marketing concept and an in-store campaign based on real, authentic characters working at SPAR and named them ‘Guards of Freshness’.
A unique communication image was designed for each department, each brand, and plenty of POS materials helped our consumers to discover freshness throughout the entire shopper journey.
Building upon the huge turnover increase of the first in-store campaign results – we have rounded up the project and developed an integrated campaign using all characters. The results are continuously convincing...
FIFA World Cup 2014
Coca-Cola CSE Toolkit development
Coca-Cola, being a major sponsor for FIFA, decided in 2014 to bring the experience of Coke and football closer to the people – building on the FIFA World Cup this year. We have had the honour to contribute to the regional development of the CSE regional toolkit in co-ordination with Arc London. The task included design and mutation of master creatives as well. During the 8-week multiphase promotion we have continuously actualized the promotional messages.
Football and Coke came alive by gondola ends, pallet displays, parking place activities, mega displays and other in-store items during this project.
Jeep Range folder 2013
During our co-operation with Jeep Austria we have prepared and produced Range folders annually to support dealerships with exclusive sales brochures. In 2013 we have created this special Range folder for the Vienna Autoshow. The brochure was printed in two sizes, one regular for the dealerships and one exclusively in DINA3 for the Motorshow, where it has earned great success.